Just make it work for me, and I’ll pay you a lot of money
I just had a couple good thoughts tonight. I wrote a post this morning about how I gave away some great info for free, and less than 1% that got it put it to use. This is a really good lesson for anyone in business, and here is why…
People are busy. Many are lazy.
Yes, it is true. And they all want to get the most for the least amount of effort, myself included. Here is why my free videos failed to get people to act. They had to do too many things themselves. Now if I had offered a solution where they type in some information, and the leads just start rolling in, people would be on board instantly. And the customers I really want to work with will pay very well to use this type of product or software.
Whether a service, a product, or a training course, people want to get the most results with the least amount of input. Think about this as you add new services and start your new advertising campaigns.
(photo courtesy of: ralphbijker)
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