Do people want what you have?

Seth Godin knows a little something about marketing. I like this interview on creating your own tribe. You need people that understand what you have to offer, and actually want to be part of it. Mass marketing and spamming are not the way to create something that people choose to talk about. You need people that love what you are doing, and want to share it. Take a minute to watch this interview with Mr. Godin.